Why You Should Use WordPress Website Developer

WordPress is a hugely popular platform for small business owners and bloggers alike. Primarily because WordPress does not require payment for hosting at its basic level as well as having a user-friendly dashboard. As a small business owner, there are countless benefits for using this platform, including saving the time and expense usually associated with setting up a website for your business.

Even though it is possible, to create your own website using the free WordPress platform, it’s a daunting project to take-on, on top of the usual tasks involved in running your business. For a beginner; the learning curve is steep.

Most business owners find it saves them time, money and frustration enlisting a professional web design company to build a custom website for them using the WordPress platform. Do your business justice by increasing its potential to continue to grow and expand your online presence, with a professional designer to guarantee a seamless user experience.

But what does a professional web designer really bring to the table?

1. Customize the look, feel and functionality of your website to suit your brand

WordPress popular for its abundance of ready to use website templates, however, if want a unique brand experience for your visitors, even the templates need considerable tweaking. A developer can upgrade a basic template to suit the look and feel you want for your site. The free templates might seem like the easy option, however, I can’t even count a number of times I’ve been asked to step in a takeover from well-meaning business owners who’ve come to realize the time investment in customizing a template is significant, without the necessary the skill set.

2. Optimal and responsive website performance

Anything less than a friendly user experience will cause your hard-earned traffic to click off your site at warp speed. A professional web design and development engineer will not only help with aesthetics but also guarantee a seamless experience that will surprise and delight your site visitors. Use your designers’ experience to choose the right plugins to complement the functionality of your website without compromising performance.

3. Your website developer is your troubleshooting guru

WordPress is known for its regular updates which keep the sites safe, secure and offering the latest functionalities of your plugins. Unfortunately, sometimes plugins and updates wreak havoc with each other in the background causing issues and can even crash on your site. Save yourself the panic and headache of troubleshooting issues as they arise.

4. A professional website development company will have SEO options to suit your budget

You want your content to get picked by the major search engines, business directories and blogging platforms offering do-follow backlinks that are SEO compliant and work to attract targeted traffic to your site.

In addition to this, professional SEO services offer keyword research, heading creation, sitemap creation, URL generations, Google Webmaster, Bing Website Master and Google Analytics creation. Some services will also include Robots.txt generation, meta tag generation, image alter tags and check your websites crawl errors.

5. Create and support a responsive website on all devices

WordPress is our first choice for building small business websites because making it easy to design a responsive and mobile friendly website on. When you add content like images, videos, links and other feeds, you want them responsive on all devices too.

A professionally designed and developed website gives your business a competitive edge.

Collectively the Team at The Goodlife Biz have worked with numerous organizations to connect and promote brands into the digital community.

Our clients ranged from small business owners through to leading brands, who chose us to help with their Website Development, Graphic Design, SEO & Digital Branding; assisting them consistently grow their brand, attract more qualified leads and convert them into sales through the delivery of custom marketing strategies.

 

Tips About Financial Website

Project managing and investing in a new website build can be a big ask for a financial organization. Even if you have dedicated marketing staff, it can be difficult to persuade internal stakeholders that a new site is necessary. Whenever you broach the topic of a new site, you may receive pushback comments like: “What’s wrong with the old one?”

“OKAY” is not the label you want to attach to your website. It should be your organization’s demand-generation machine, producing a healthy flow of inbound leads for sales teams to qualify and follow up on.

Keep reading to learn the four key areas of a typical financial services website, and why they are often ripe for investment and improvement.

#1. Mobile-Friendly or Responsive Design

It’s no secret that numbers of smartphone user have been steadily rising. In 2017, the number of smartphone users is set to reach 222.9 million well over two-thirds of the total population. So, if your company is still using a site template that is not mobile-friendly nor responsive, there is no question that you will be losing potential customers and existing customers who drop onto your site via their mobile device.

There are two options to solve this problem. The first is to have your web designer create a separate mobile-friendly website at m.yourdomain.com. The second, generally preferred option, is to use a “responsive” template and layout.

“Responsive” simply means your website’s pages will auto-size to whatever screen dimensions the device they are being viewed on. Your site will look great on all kinds of mobiles and tablets without doing any extra work customizing your site specifically for mobile.

You don’t want to lose prospects simply because they can’t access a full version of your site on their mobile device, and, with responsive design, you don’t need to.

#2. Modern Navigation

Your current website may follow the “old-school” layout of a nav bar across the top pointing off to the main sections of your site, possibly with subpages linked underneath. This type of layout works. Users can find the information they are looking for in a few clicks. You may want to make your navigation more dramatic, however, and take extra steps to minimize the number of clicks and “wrong turns” the user may make to find what they are looking for.

Consider, for example, dividing your home page up visually – with three main blocks or graphics across the home page. The entire “tile” or “slide,” if you are using a carousel, links off to that section of the site.

Once there, you can use calls-to-action (CTAs) to direct people to where YOU want them to go. For example, your goal might be to have visitors fill in a lead generation form, subscribe to your blog, or get a quote.

If you are using a responsive site, users can keep scrolling down and “unfolding” more visually-pleasing, relevant information as they go. There doesn’t have to be a fixed cut off to the bottom of the site, as with older designs.

A search bar at the top right-hand corner of your site is a great idea. Note that this area is also the perfect place to add a CTA too. A good CTA might be: “Call today for a free consultation 1-800-YOUR-PHONE.”

Try to look at your site as though you are a new visitor. Being honest with yourself, how easy is it to reach the information you need?

Even better, invite someone to test the site. Set him or her a task and then watch how they approach it. Do they find the information they need? If the answer is “no,” it’s time to speak to a user experience (UX) expert.

#3. Links to Social Media

When you make a new connection, do you find yourself flicking down their LinkedIn or Instagram feeds to get a twenty-second snapshot of who they are? Your clients and potential clients do the same when they are evaluating your brand. They are trying to gauge if your brand resonates with them. They want to know if you have similar values to them, and of course, if you are trustworthy and legitimate.

If your social profile links are hard to find – or if you haven’t included all of them – put them in a more prominent position on your homepage and throughout your site. You may feel that social links are a distraction because they take your traffic and give it to distracting sites, such as Facebook. Every additional “like” or “favorite”, however, adds to your credibility via social proof. If your business is linked with someone on a social network, you are then able to engage with them and generate valuable interaction and feedback.

Also, you can mitigate the risk of losing a potential client due to them navigating away from your page, by putting what is called a “wrapper” at the top.

The wrapper is a banner with your branding that hides the address bar of the browser window. When it is clicked, it diverts the user back to the page on your site where they previously left off. Social media companies like Bebee have found this to be an effective way to stop users exiting the site sooner than they would have if they hadn’t been distracted by opening a link in a new window.

Your goal is to keep users on your website as long as possible. The more engaged your audience, the longer they will stay, and the longer you have to convert them to a lead.

#4. Customer-Focused Content

A mistake some financial organizations make with their websites is not creating enough customer-focused content. Creating “buyer personas” is a useful way to categorize types of queries. Then, create content to match your personas or “ideal buyers.”

For example, “Refinance Ruth” may be looking for information relating to refinancing her home. “Equity Release Eddie” may be looking to take out equity in his home through a release plan. Ensuring you have high-quality, easy-to-access content on your site that addresses each type of user, and answers their questions with great content, is key to securing trust and credibility with your prospective customers.

If a visitor doesn’t get a sense that you have invested in the look, the feel, or the content of your website, they will click back to Google’s search results and head to your competitor.

Financial businesses are often accused of being out of touch with modern times. By investing and updating your website, you will not only be keeping your demand-generation machine in efficient, working order, but you’ll also be demonstrating your integrity, adaptability, and readiness for the future.

 

How iPhone Application Will Grow Your Business

Possessing the renowned Apple iPhone is perhaps the dream of every consumer but only people with high income could afford to buy this device. At present, iOS applications have become a favorite of the entrepreneurs because these are exceptionally beneficial and allow seamless functioning of the varied business strategies. With utmost security, enhancement of ROIs, easy testing; a business owner can consider hiring an iPhone app developer because these applications have the potential to let organizations reach new heights of success.

Most of the people are now using the smartphones, especially of the Apple phones. The I Phone apps are growing in importance and it is estimated that the rate of downloading has increased tremendously in the last few months.
How iOS applications or iPhone apps could benefit your Business to develop globally?

Apple managed to earn widespread recognition and became a prominent leader in providing optimal devices starting from smartphones to laptops, tablets, and desktops. Thus, we can understand the craze among business entrepreneurs to use iOS apps. The applications offer some unmatchable advantages like supreme brand exposure, impeccable software system, sophisticated security and exceptional customer support. Almost all these apps work amazingly and provide the best user experience. So, there are various by which the apps of Apple be beneficial for your business.

Business owners must invest in hiring a proficient iPhone application development company because the iOS apps could increase sales and let a company achieve new horizons both in domestic as well as international markets. The iPhone is specifically designed for the tech-savvy consumers, who use advanced technology and related solutions to accomplish the targeted goals. Thus, this device delivers audiences with optimal products and services and that too in an innovative manner. The importance of iPhone apps is increasing globally.

iOS platform is noted for providing users with high-end security, which is perhaps the best thing about the applications. The users are thus, kept protected from all sorts of external threats such as viruses and hackers. Maximum safety is one of the chief reasons for which businesses have decided to use iOS applications.

The ready availability of iPhones in the market and wider base of clientele treasured by Apple allowed this brand to achieve much prosperity. Business enterprises could hire a dedicate iPhone developer for iOS applications that would let their organization to flourish in the market.

It proves that the iPhone application plays an important role to expand the business.

 

Customized Web Application You Should Have

A web application is a client-server computer program that is stored on a remote server and delivered through the internet via a web browser.

Some common web apps you’ve probably worked with include Google Docs, Pixlr, Evernote, Trello, and Netflix. Essentially, a web app is an online computer program that can help you perform a function, rather than just take in information.

If you’re a business, having a customized web application can not only benefit your employees, but can benefit your customers. Here are six benefits of a customized web application:

It’s Tailor Made

A web application made for your business by a web development company will be exactly what you need to solve your problems. The application will be created to serve the specific purpose you need it for, and you can rest assured your application will be able to handle all your business’ requirements.

It’s Scalable

Sure, off the shelf software may address most of your business’ needs, however it’s not as scalable as something custom built. Having a custom web app developed will guarantee that your application can grow as your business does, and you won’t be forced to switch to a more expensive program or worry about costly license purchases.

It’s Safe.

Most online hacking comes from hackers being knowledgeable of weak points in commonly used software, which can put a big target on your business if you use one of those softwares. To hack a custom coded application would take much more time and effort to learn the program, so it will be a less attractive target.

It’s Adaptable.

If your business already uses a few other softwares, it’s no problem to create your custom web app to flow seamlessly with them. Unlike utilizing multiple off the shelf solutions which often will not work together efficiently, a custom web app can be created with your other preferred softwares in mind, ensuring a higher productivity and easy workflow.

It’s Consistently Maintained.

When you use a commercial software, you’re forced to count on that software development company to keep your software running. If the company shuts down or if they decide to no longer maintain that app, you’ll be forced to switch softwares, which can be an unexpected expense for your business.

You Can Save Money Over Time.

Of course, having a custom web app built isn’t necessarily cheaper than using something off the shelf, but over time it can save you a great deal of money. You won’t have to pay for licensing packages or purchase extra hardware, because your application can be built to work with your existing hardware. You’ll also own your application, so you won’t have to pay to use it (only for maintenance).