Things About PHP Developer You Must Hire

While developing a website, it can be said that PHP is one of the most popular programming language that is used till now. Many are of the opinion that it will be replaced by some other languages very soon, but even today it still stands strong and even in the coming years it doesn’t look like that it’s going to be replaced. PHP language is used to create dynamic web applications and portals and it is very important to hire experienced PHP developers who can help to create a fully functional and scalable website that helps to connect with customers in this highly competitive virtual world. So, if you have decided to create your website using this open source framework, then you have done a smart thing and the next step is to hire a dedicated PHP developer to build your project. Here is a list of critical pointers that will help you to choose the best resource for your upcoming project.

Evaluate their knowledge: It is very important for the PHP developer to have expertise in the language and understand your specific business needs. For this, you need to evaluate the technical knowledge base. Try to find out about the type of ongoing classes or any training sessions that the company offers to its employees to stay updated with the latest trends and tools. This will ensure that the developers are up to date with the technology advancements while creating the PHP project.

Avoid asking stereotype questions: Hiring the best dedicated PHP developer for your project is crucial and for that you should be prepared to interview the programmer. Prepare a list of questions beforehand, but remember not to ask stereotype questions. Try to ask questions that will help you to judge or test the knowledge of the developers and something related to your project. Technical questions like how to encrypt data using PHP or some design patterns of PHP will help to verify the skills.

Communication means: When you hire offshore PHP developers, you will be offering instructions to the developer over the phone or through the chat or even email. If the person who is hired doesn’t get what you are saying or you cannot understand what he is saying, then you will end up spending a lot of money. So, hire someone who can communicate with you easily and can meet your needs.

Previous projects: Before selecting dedicated PHP developers, it is crucial to check their past projects. Ask them if they have worked on similar projects like yours. Customer testimonials and case studies show that the developers have worked with reputed companies and various domains. A good reputation will in fact save you from any hassles that are associated with the turnaround time and quality of the work. If the previous clients are happy with their job, then you shouldn’t have any problem with them.

Analyze the cost: Every project has some budget and it is important to remain within the amount. To ensure that you get the most out of your money, get a quote from dozens of companies and compare the cost of hiring dedicated PHP developers from them. But remember not to hire a company that offers the lowest rates. Verify their work and the services they offer before coming to a final decision.

 

Important Strategy For Your Website

What to Do First Before Designing Your Business Website

I see it all the time. People are excited about their business. They set out to hire a web designer. They share their vision for their website and excitedly wait for the big reveal.

Then, disaster strikes. “You got it all wrong.” they say.

Design dollars are wasted. Revisions begin. Everyone scratches their heads and wonders where it all went wrong. And before you know it what should have been a simple project becomes a nightmare.

This doesn’t have to happen to you.

Without a map, it’s easy to get lost in unfamiliar territory. The same is true of website development. Before you begin you really need to have a solid plan in place.

That’s the real difference between working with a full-service marketing firm or a solo website developer. A marketing firm can help you do the proper due diligence and analysis needed to make sure the website designed for you truly meets your business needs.

Much of the design process breaks down to a few simple steps:

MESSAGING

Who do you serve? Defining your ideal client is one of the most important steps before building a website. The more specific you are about who your ideal client is, the better you’ll be able tospeak to their needs when they visit your site.

Here are some questions to ask yourself while doing an ideal client analysis:

  • Who do you have a passion for serving?
  • What are their biggest pains?
  • Are they men or women?
  • What level at they in their business or situation: newbies, established, or experts?
  • What are their values?
  • What are their biggest goals?
  • What is their personality?

This clarity helps you laser-focus your messaging to speak directly to their needs.

Everyone has the same basic human needs. Knowing and understanding the pains of your target market is critical. Tell them how you will help them overcome their challenges or how your products will alleviate their concerns.

Having credibility is also important. Most prospects haven’t heard about you upon their first encounter with your website. So it’s your job to build trust that you have knowledge and experience and proven results.

Credibility comes through testimonials, media clippings,blog articles and sharing results you have achieved with clients. Showcasing the education, training and credentials you achieved also shows prospects you have expertise in what you do.

FUNCTION

Another critical part of the web design and development process is being clear on the website’s function. The layout for your website will vary greatly depending on your business goals.

  • What is the goal of your website?
  • Will it be an online store?
  • Do you want to build a list and online community?
  • Will it serve as a free information site where you gain revenues on advertising and affiliate sales?
  • Are you selling services?
  • Is your website an online brochure?

Once armed with this clarity, your designer will know if you need a landing page, chat tool, email list management software, online booking tool, or other special features in order to support your vision.

Knowing the path you want visitors to go and take the desired action helps your designer put the right elements in place to accomplish that.

LOOK AND FEEL

If you have ever gone shopping in a store with a friend you have probably experienced that we all have very different tastes. The same is true when you design a website.

Even though you have described what you envision, the web designer may have something entirely different in mind. The goal for both of you is to create a visual brand that is appealing to your target market. It needs to immediately say to them they are in the right place.

Before sending your designer a bunch of colour swatches and other websites you want your site to look like, the better approach is to create a brand standards guide first that encompasses the colours, fonts and style of your overall business brand. This process should be done at the time of designing your logo since your logo functions as the base point of your brand.

The key is to remember you are designing your website for a target audience in relation to your business, not for you personally. Yes, for many entrepreneurs, your personality is directly infused into your brand but it is possible the look and feel could be quite different from your personal taste. It all depends on who you are trying to attract to your business.

In saying that, it doesn’t hurt to still send your designer sample websites that you like and be specific about what exactly you like about them. That kind of feedback is very valuable especially with the layout and overall messaging of the site.

THE DO IT YOURSELF DILEMMA

It’s easy to think when you start out doing it yourself is a better way to save money.

But how much is your time worth? How much do you know about copywriting or effective marketing strategy or design?

How much more revenue could you create if you focused on business building and outsourced your web design and marketing?

Finally, you can’t put a value on the insights and expertise that a marketing team brings to the table. It’s well worth investing in a polished website that converts clients.

 

Things That Visitor Might Be Hate To Your Website

Why Your Business Can’t Ignore the Importance of Providing a Positive User Experience (UX)

Does your site provide the best user experience?

Bad website usability is not only bad for your users; it’s bad for your business too.

What exactly is website usability? It’s definitely one of those industry jargon terms that many entrepreneurs and business owners might not be familiar with. But should!

Website usability means: how easy is it to use your website?

If you’re unsure of what that is, then chances are you may need some help building a strategy for your website.

Your website’s use is how well it accomplishes the reason you built it. Is it to generate leads? Get someone to make a purchase? Direct people to something else? Each page of your website needs a purpose and if that purpose isn’t clear, then the usability is diminished.

When web marketers look at usability they’re looking to see whether or not a user can complete a defined task with little to no confusion or frustration.

So how do you know if your customers are finding your website easy to use?

Measuring User Experience and Usability

There are many services that have come and gone when it comes to measuring user activity and a site’s usability.

Heatmap services such as Hotjar or Crazyegg have been semi successful though woefully abused in the hands of those who don’t know what to do with the information. These types of services give the website owner a birds-eye view at where their website visitors are focusing their attention.

Testing groups can be a great asset but at the same time these are closed, controlled groups so they often inadvertently present misinformation by way of not being an accurate representation of the site’s actual target market.

The best way to check your website’s usability is your Google Analytics. Google offers its analytic web-based software for free for many reasons. One is so you can make your website better.

Within Google Analytics site owners can check things like how long someone is on a page, where they entered the page from, what they did on the page, and when they left.

If someone lands on your page and leaves nearly right away you have what is called a Bounce. If the majority of your users are bouncing (called a high bounce rate) then you have a usability issue and are offering up a bad user experience where they have left too quickly to take any action.

Another way to check is to set a conversion measurement. This is when you input information into Google Analytics that triggers a signal when someone completes a task as defined in there. You can even assign monetary values to the conversion if you want to measure the revenue generated through the conversion.

This type of analysis is best left to professionals so get in touch with my team if you need any help.

But Google doesn’t stop there with its free offerings! Try checking things like your site’s speed or mobile usability using their free tools:

Measuring usability is as complicated or as easy as your website is. Larger projects with many types of users and conversion types will have more complicated ways to measure usability but the overall message here is: does your website accomplish your business goals set for it?

Are Your Users Having A Bad Website Experience?

If you’re looking at the overall stats and the numbers are not good then it’s time to look at why your users are having a bad website experience.

Here’s 7 questions to ask yourself about your website to avoid frustrating your users:

1. Have you clearly defined what your business does and is it appealing to the right audience?

2. Did you make it as easy as possible for users to find the information they’re looking for? Typically there should be no more than 3 steps between landing on the site and finding what the user wants.

3. Can a customer contact you easily if they are stuck or have any questions?

4. Do you have any broken links on your site that will lead users to a dead end?

5. How fast does the site load (see test above)?

6. Is your website mobile responsive?

7. How transparent is your About page?

Nothing can be more frustrating than a dead end so make sure you don’t have any. Users need to have trust established by a website if they’re going to commit their time, money, or both to it.

This is where user test groups can come in handy. Universal website staples that often get forgotten are there so someone who has never been to your website before can have a good experience on it.

Check the few points listed above and if there are areas you haven’t covered or you need help with then get in touch and we’ll be able to break it all down for you.

Is User Experience Really The Same As Usability?

The experience and expectations will vary greatly between websites depending on their purpose.

For large scale big businesses, user experience transcends platforms and current award winners are melding online with offline in attempts to boost both point of sale ‘conversions’ on site and web conversions.

For anyone working in small to medium sized businesses usability is your website’s user experience so focus on that. Make sure when someone lands on your website searching for something, they find what they were needing as quickly and easily as possible.

And don’t forget your user experience doesn’t end there!

A Conversion Is Not the End of the Road for Good Website User Experience

Provide Great Support

Your user experience doesn’t stop when the conversion does.

Think about the process of your conversion from the perspective of someone performing the conversion.

Once you’re done, are you coming back to the website? If you do, are you going to be able to get the support you need right away?

Not having a support channel or any indication of one is a big negative for any user. They likely won’t buy from you if they don’t think they can contact you afterwards regarding any problems.

Refine Your Website Based on Feedback

Make sure you respond to negative feedback with more than dismissive apologies or a canned ‘thanks for the feedback we’ll work on it’ email. Users who have a bad experience during a conversion but a great experience with support can be recovered customers who will likely buy again.

Accept negative feedback as an opportunity to improve even if you disagree with it.

Take what you learn from the feedback as a gift. If a user takes the time to complain about something, treat it seriously and remedy the situation (within reason).

Maybe they completed their task but have feedback on how easy (or not) it was?

In addition to analyzing your Google Analytics, you can follow up with surveys for customers (if they opt in for having one sent to their email of course) to help refine your user experience.

If you need help drafting a survey try this list of some basic website experience survey questions to ask.

 

Why Technical Support Is Important For Your Website

There are websites that are more popular than others. For those that are very successful in what they do, they come with an amazing technical support handling all queries that the visitors may have. There are so many websites today and some offer some of the best services and this attracts so many daily users.

There are websites and search portals where you can get information about politics, celebrity, sports, finance, fashion, web mail and even TV. Today, technology moves so fast and this means even the best in the industry can also come face to face with problems that need to be handled immediately or business come to a halt. This is why there is a need for such support. It is important to have a team that is proficient and fast so as to ensure that you don’t lose traffic. This further improves the users experience on the website in question.

Where you can get technical support

Different sites have different ways in which one can get in touch with technical support. Sometimes you may have a tab for technical support that you can easily select and log your problem. This is something that should be responded to within a good time frame.

In some cases, you may not be able to log into your account if any or you may need to change a password or you fail to get a response after an upgrade. On such a site which requires entry of passwords, sometimes a number is provided and this can be used to get in touch with technical support and have your problem dealt with. Sometimes the number provided is toll free target at providing you the best support ever.

The team of professionals

It is important for any technical support team member to be well trained. Sometimes, having experts handle different areas makes things so much easier. They should be friendly and handle your query with utmost professionalism and patience.

With a technical support team that has been trained, it is so much easier to have issues cleared and handled. Sometimes the issue could be really complex and it may require some research on the part of the team. When the issue can’t be resolved immediately, you may have to wait for the team to get back to you once they have the answers.

Who needs such support?

There are some situations that you may encounter on a site that may warrant that you do get in touch with technical support. The issues depend on the site you are visiting and the things you expect to achieve there. For a mailing site, things such as recovery of deleted emails, access to the account from different devices, poor or slow performance as you access the account, compatibility issues and so on are things that may need some support.

All such issues need to be handled immediately by a qualified technical support team as soon as possible so as to ensure satisfaction. A support team should be available 24/7. This is because of the time differences in different areas and the fact that there are people who prefer to use the sites at night due to different reasons.

 

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