Things About PHP Developer You Must Hire

While developing a website, it can be said that PHP is one of the most popular programming language that is used till now. Many are of the opinion that it will be replaced by some other languages very soon, but even today it still stands strong and even in the coming years it doesn’t look like that it’s going to be replaced. PHP language is used to create dynamic web applications and portals and it is very important to hire experienced PHP developers who can help to create a fully functional and scalable website that helps to connect with customers in this highly competitive virtual world. So, if you have decided to create your website using this open source framework, then you have done a smart thing and the next step is to hire a dedicated PHP developer to build your project. Here is a list of critical pointers that will help you to choose the best resource for your upcoming project.

Evaluate their knowledge: It is very important for the PHP developer to have expertise in the language and understand your specific business needs. For this, you need to evaluate the technical knowledge base. Try to find out about the type of ongoing classes or any training sessions that the company offers to its employees to stay updated with the latest trends and tools. This will ensure that the developers are up to date with the technology advancements while creating the PHP project.

Avoid asking stereotype questions: Hiring the best dedicated PHP developer for your project is crucial and for that you should be prepared to interview the programmer. Prepare a list of questions beforehand, but remember not to ask stereotype questions. Try to ask questions that will help you to judge or test the knowledge of the developers and something related to your project. Technical questions like how to encrypt data using PHP or some design patterns of PHP will help to verify the skills.

Communication means: When you hire offshore PHP developers, you will be offering instructions to the developer over the phone or through the chat or even email. If the person who is hired doesn’t get what you are saying or you cannot understand what he is saying, then you will end up spending a lot of money. So, hire someone who can communicate with you easily and can meet your needs.

Previous projects: Before selecting dedicated PHP developers, it is crucial to check their past projects. Ask them if they have worked on similar projects like yours. Customer testimonials and case studies show that the developers have worked with reputed companies and various domains. A good reputation will in fact save you from any hassles that are associated with the turnaround time and quality of the work. If the previous clients are happy with their job, then you shouldn’t have any problem with them.

Analyze the cost: Every project has some budget and it is important to remain within the amount. To ensure that you get the most out of your money, get a quote from dozens of companies and compare the cost of hiring dedicated PHP developers from them. But remember not to hire a company that offers the lowest rates. Verify their work and the services they offer before coming to a final decision.

 

Important Strategy For Your Website

What to Do First Before Designing Your Business Website

I see it all the time. People are excited about their business. They set out to hire a web designer. They share their vision for their website and excitedly wait for the big reveal.

Then, disaster strikes. “You got it all wrong.” they say.

Design dollars are wasted. Revisions begin. Everyone scratches their heads and wonders where it all went wrong. And before you know it what should have been a simple project becomes a nightmare.

This doesn’t have to happen to you.

Without a map, it’s easy to get lost in unfamiliar territory. The same is true of website development. Before you begin you really need to have a solid plan in place.

That’s the real difference between working with a full-service marketing firm or a solo website developer. A marketing firm can help you do the proper due diligence and analysis needed to make sure the website designed for you truly meets your business needs.

Much of the design process breaks down to a few simple steps:

MESSAGING

Who do you serve? Defining your ideal client is one of the most important steps before building a website. The more specific you are about who your ideal client is, the better you’ll be able tospeak to their needs when they visit your site.

Here are some questions to ask yourself while doing an ideal client analysis:

  • Who do you have a passion for serving?
  • What are their biggest pains?
  • Are they men or women?
  • What level at they in their business or situation: newbies, established, or experts?
  • What are their values?
  • What are their biggest goals?
  • What is their personality?

This clarity helps you laser-focus your messaging to speak directly to their needs.

Everyone has the same basic human needs. Knowing and understanding the pains of your target market is critical. Tell them how you will help them overcome their challenges or how your products will alleviate their concerns.

Having credibility is also important. Most prospects haven’t heard about you upon their first encounter with your website. So it’s your job to build trust that you have knowledge and experience and proven results.

Credibility comes through testimonials, media clippings,blog articles and sharing results you have achieved with clients. Showcasing the education, training and credentials you achieved also shows prospects you have expertise in what you do.

FUNCTION

Another critical part of the web design and development process is being clear on the website’s function. The layout for your website will vary greatly depending on your business goals.

  • What is the goal of your website?
  • Will it be an online store?
  • Do you want to build a list and online community?
  • Will it serve as a free information site where you gain revenues on advertising and affiliate sales?
  • Are you selling services?
  • Is your website an online brochure?

Once armed with this clarity, your designer will know if you need a landing page, chat tool, email list management software, online booking tool, or other special features in order to support your vision.

Knowing the path you want visitors to go and take the desired action helps your designer put the right elements in place to accomplish that.

LOOK AND FEEL

If you have ever gone shopping in a store with a friend you have probably experienced that we all have very different tastes. The same is true when you design a website.

Even though you have described what you envision, the web designer may have something entirely different in mind. The goal for both of you is to create a visual brand that is appealing to your target market. It needs to immediately say to them they are in the right place.

Before sending your designer a bunch of colour swatches and other websites you want your site to look like, the better approach is to create a brand standards guide first that encompasses the colours, fonts and style of your overall business brand. This process should be done at the time of designing your logo since your logo functions as the base point of your brand.

The key is to remember you are designing your website for a target audience in relation to your business, not for you personally. Yes, for many entrepreneurs, your personality is directly infused into your brand but it is possible the look and feel could be quite different from your personal taste. It all depends on who you are trying to attract to your business.

In saying that, it doesn’t hurt to still send your designer sample websites that you like and be specific about what exactly you like about them. That kind of feedback is very valuable especially with the layout and overall messaging of the site.

THE DO IT YOURSELF DILEMMA

It’s easy to think when you start out doing it yourself is a better way to save money.

But how much is your time worth? How much do you know about copywriting or effective marketing strategy or design?

How much more revenue could you create if you focused on business building and outsourced your web design and marketing?

Finally, you can’t put a value on the insights and expertise that a marketing team brings to the table. It’s well worth investing in a polished website that converts clients.

 

Things That Visitor Might Be Hate To Your Website

Why Your Business Can’t Ignore the Importance of Providing a Positive User Experience (UX)

Does your site provide the best user experience?

Bad website usability is not only bad for your users; it’s bad for your business too.

What exactly is website usability? It’s definitely one of those industry jargon terms that many entrepreneurs and business owners might not be familiar with. But should!

Website usability means: how easy is it to use your website?

If you’re unsure of what that is, then chances are you may need some help building a strategy for your website.

Your website’s use is how well it accomplishes the reason you built it. Is it to generate leads? Get someone to make a purchase? Direct people to something else? Each page of your website needs a purpose and if that purpose isn’t clear, then the usability is diminished.

When web marketers look at usability they’re looking to see whether or not a user can complete a defined task with little to no confusion or frustration.

So how do you know if your customers are finding your website easy to use?

Measuring User Experience and Usability

There are many services that have come and gone when it comes to measuring user activity and a site’s usability.

Heatmap services such as Hotjar or Crazyegg have been semi successful though woefully abused in the hands of those who don’t know what to do with the information. These types of services give the website owner a birds-eye view at where their website visitors are focusing their attention.

Testing groups can be a great asset but at the same time these are closed, controlled groups so they often inadvertently present misinformation by way of not being an accurate representation of the site’s actual target market.

The best way to check your website’s usability is your Google Analytics. Google offers its analytic web-based software for free for many reasons. One is so you can make your website better.

Within Google Analytics site owners can check things like how long someone is on a page, where they entered the page from, what they did on the page, and when they left.

If someone lands on your page and leaves nearly right away you have what is called a Bounce. If the majority of your users are bouncing (called a high bounce rate) then you have a usability issue and are offering up a bad user experience where they have left too quickly to take any action.

Another way to check is to set a conversion measurement. This is when you input information into Google Analytics that triggers a signal when someone completes a task as defined in there. You can even assign monetary values to the conversion if you want to measure the revenue generated through the conversion.

This type of analysis is best left to professionals so get in touch with my team if you need any help.

But Google doesn’t stop there with its free offerings! Try checking things like your site’s speed or mobile usability using their free tools:

Measuring usability is as complicated or as easy as your website is. Larger projects with many types of users and conversion types will have more complicated ways to measure usability but the overall message here is: does your website accomplish your business goals set for it?

Are Your Users Having A Bad Website Experience?

If you’re looking at the overall stats and the numbers are not good then it’s time to look at why your users are having a bad website experience.

Here’s 7 questions to ask yourself about your website to avoid frustrating your users:

1. Have you clearly defined what your business does and is it appealing to the right audience?

2. Did you make it as easy as possible for users to find the information they’re looking for? Typically there should be no more than 3 steps between landing on the site and finding what the user wants.

3. Can a customer contact you easily if they are stuck or have any questions?

4. Do you have any broken links on your site that will lead users to a dead end?

5. How fast does the site load (see test above)?

6. Is your website mobile responsive?

7. How transparent is your About page?

Nothing can be more frustrating than a dead end so make sure you don’t have any. Users need to have trust established by a website if they’re going to commit their time, money, or both to it.

This is where user test groups can come in handy. Universal website staples that often get forgotten are there so someone who has never been to your website before can have a good experience on it.

Check the few points listed above and if there are areas you haven’t covered or you need help with then get in touch and we’ll be able to break it all down for you.

Is User Experience Really The Same As Usability?

The experience and expectations will vary greatly between websites depending on their purpose.

For large scale big businesses, user experience transcends platforms and current award winners are melding online with offline in attempts to boost both point of sale ‘conversions’ on site and web conversions.

For anyone working in small to medium sized businesses usability is your website’s user experience so focus on that. Make sure when someone lands on your website searching for something, they find what they were needing as quickly and easily as possible.

And don’t forget your user experience doesn’t end there!

A Conversion Is Not the End of the Road for Good Website User Experience

Provide Great Support

Your user experience doesn’t stop when the conversion does.

Think about the process of your conversion from the perspective of someone performing the conversion.

Once you’re done, are you coming back to the website? If you do, are you going to be able to get the support you need right away?

Not having a support channel or any indication of one is a big negative for any user. They likely won’t buy from you if they don’t think they can contact you afterwards regarding any problems.

Refine Your Website Based on Feedback

Make sure you respond to negative feedback with more than dismissive apologies or a canned ‘thanks for the feedback we’ll work on it’ email. Users who have a bad experience during a conversion but a great experience with support can be recovered customers who will likely buy again.

Accept negative feedback as an opportunity to improve even if you disagree with it.

Take what you learn from the feedback as a gift. If a user takes the time to complain about something, treat it seriously and remedy the situation (within reason).

Maybe they completed their task but have feedback on how easy (or not) it was?

In addition to analyzing your Google Analytics, you can follow up with surveys for customers (if they opt in for having one sent to their email of course) to help refine your user experience.

If you need help drafting a survey try this list of some basic website experience survey questions to ask.

 

Why Technical Support Is Important For Your Website

There are websites that are more popular than others. For those that are very successful in what they do, they come with an amazing technical support handling all queries that the visitors may have. There are so many websites today and some offer some of the best services and this attracts so many daily users.

There are websites and search portals where you can get information about politics, celebrity, sports, finance, fashion, web mail and even TV. Today, technology moves so fast and this means even the best in the industry can also come face to face with problems that need to be handled immediately or business come to a halt. This is why there is a need for such support. It is important to have a team that is proficient and fast so as to ensure that you don’t lose traffic. This further improves the users experience on the website in question.

Where you can get technical support

Different sites have different ways in which one can get in touch with technical support. Sometimes you may have a tab for technical support that you can easily select and log your problem. This is something that should be responded to within a good time frame.

In some cases, you may not be able to log into your account if any or you may need to change a password or you fail to get a response after an upgrade. On such a site which requires entry of passwords, sometimes a number is provided and this can be used to get in touch with technical support and have your problem dealt with. Sometimes the number provided is toll free target at providing you the best support ever.

The team of professionals

It is important for any technical support team member to be well trained. Sometimes, having experts handle different areas makes things so much easier. They should be friendly and handle your query with utmost professionalism and patience.

With a technical support team that has been trained, it is so much easier to have issues cleared and handled. Sometimes the issue could be really complex and it may require some research on the part of the team. When the issue can’t be resolved immediately, you may have to wait for the team to get back to you once they have the answers.

Who needs such support?

There are some situations that you may encounter on a site that may warrant that you do get in touch with technical support. The issues depend on the site you are visiting and the things you expect to achieve there. For a mailing site, things such as recovery of deleted emails, access to the account from different devices, poor or slow performance as you access the account, compatibility issues and so on are things that may need some support.

All such issues need to be handled immediately by a qualified technical support team as soon as possible so as to ensure satisfaction. A support team should be available 24/7. This is because of the time differences in different areas and the fact that there are people who prefer to use the sites at night due to different reasons.

 

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How To Influence Your Website

Web development holds the prime service part in the Digital Marketing spectrum involving hosting, database and website designing as the crucial aspects of this domain. Once the basic requirements meet the expectations and local hosting checks are complete, the website availability is public on the World Wide Web (www) after completion. Despite of the basic pointers mentioned for website completion, a few segments still hold a major influence in the process of web development to make it a flexible, responsive and attractive to customers or fail to appeal due to lack of proper security features discussed in a quick 6-thing list below:

1) Static website over dynamic

Static websites are gaining importance on an everyday basis providing a stronger focused online content and shelter for bloggers or ventures. Affordable and low costs, enhanced speed and performance with additional ease of understanding and security are amongst a few benefits of a static website. Although, leaving aside the development part, dynamic websites can be complex to understand and load for consumers due to its various database structures created for dynamic website functionality annoying the users trying to use various services, whereas plain text and simple development makes a static website easy to understand and stream through.

2) AI’s incorporation in Web development

Artificial Intelligence (AI) depicts a life created through machines, mostly a computer system intending to give consumer – an easier and smoother reasoning’s and explanations. Although AI is still in the process of reaching the public and making an impact in their life with its existence, the coming future definitely holds a crucial part across the world! The developers are extending these services in the educational department for the benefits of students and easing out the entire learning system. Intense AI development can strengthen the alternates for future generations commencing a new dimension for understanding and living life.

3) Bots functioning or malfunctioning

Automatic programs running continuously over the web are termed as Bots. Python, PHP, Java, AngularJS, and NodeJS are the main languages Bots run on, creating easy to understand graphical user interface over a web page. Bots fill forms automatically, manage and operate through every single step and can be a big security threat for customers or enterprises. However, a developer needs a set of latest skills to make it function or protect it from running over a website script.
Bots reside within chat apps programmed as per human context to assist customers while shopping online, asking help, etc.

4) JavaScript at its Peak

Various methodologies, libraries and frameworks already based on JavaScript offer transactional and deterministic designing for websites and applications with known JavaScript elementary such as DOM, DHTML, Functions, Promises, Classes, Callbacks, RAIL, Node and Express, etc. JavaScript has the ability to enhance website appeal and structures attracting the focus of modern web developers as the main scripting platform for their projects.

5) Single page application

Undoubtedly, JavaScript is slowly replacing HTML creating wide options for developers to use and design web portals and applications for easy consumer interaction and increasing the website engagement. A user prefers to stay on a single page rather redirect or wait for a new page. ES6 invention benefits customers with best user experience and a fresh front-end development view. Thus, users will stay on a single page without navigating or page reloads. Thereby, a single application will lead the user from start to the end.

6) No place for MySQL?

HBase, Cassandra, and Mongo have already started replacing MySQL with the use of JAVA APIs, easy connectivity to Big Data & Hadoop provide operational interface ease over a long run on websites. MySQL does not support a very large database size, whereas Hadoop has such capabilities.

In case there are missing points in the list, please comment, share your ideas and give users the required updated information in this vertical.

 

Avoid This Mistake Before Hire Web Developer

Are you planning to take your business to another level of popularity and profits? Are you in the need of a good web development firm? Finding a good firm is not a tough nut to crack but even then, some of us commit several mistakes that lead them to empty pockets and zero profits. If you are not aware of common mistakes made by others, here’s what you ought to know.

To establish your business online, you need a well-designed and layered website that possesses all the essential components and elements to prove it the best amongst all. Now, you can hire a professional web development company. These firms are proficient in tackling difficult development projects and delivering high-quality services to their customers.

If you have made up your mind to hire the best company, avoid these mistakes completely:

1 Hiring Those Who Still Work on Outdated Technology

Not all the companies out there upgrade themselves and keep on working in their comfort zone. Now, you are going to become the part of this industry so, it is the time to grab knowledge and keep yourself updated with the latest technology so that no one could take advantage of you.

As you know, the technology is evolving vigorously every second, hiring a firm that practices outdated techniques will surely become the source of a hindrance in smooth functioning of web solutions. Whenever you plan to hire, make sure that company is well-sound with the latest terminologies.

2 Hiring Those Who Do Not Suggest Good E-Commerce Platforms

Whichever e-commerce platform you choose for your business, it grows with your web solutions big time. Here, the trusting factor can become a problem for you as the company which you are thinking to hire may not suggest you the right platform for your business. It can happen as it takes a lot of efforts such as deeply figuring out the size of inventory it holds, payment methods and even the number of customers projected. All this results in losing trust on products and services your company offers as you are not able to provide seamless shopping experience which was being given before.

3 Hiring Those Who Start with Coding

Did you just hear from the web developer you just decided to hire that he can meet your expectations and give results by starting with coding part? If yes, then mark your position and RUN! Whenever you ask for web solutions, there is an in-depth analyzation of potential viewers of the business. So, always go for the one which is into systematic workflow and which considers your presence.

4 Hiring Those with a Low Price

A good businessman looks for solutions that do not dig a hole in his pocket but a smart one always goes for solutions that are pocket-friendly yet effective and beneficial. If you just hired a web developing company to create a website for your online business only on the basis of the price they quoted, then you are highly mistaken folk! Be wise and do not only focus on pricing but also of the quality they will deliver.

So, these are some of the mistakes that many people commit and at the end, regret their decisions. Hire the best web development company and get ideal web development services.

 

How To Make Professional Website For Business

A professional website which is made to provide general information to the visitors (customers) needs some basic elements. Before entering into the process, don’t you want to know the aspects website building? Well, a professional website is beneficial for micro, small, and medium in multiple ways. If you are willing to learn the techniques of website building, you are supposed to know few things about the same. Your website will give your customers the assurance of your business ethics and market stability.

What are the benefits of website building?

Known as a reliable way to build an email list, a professional website is a great and less-expensive way to allow people to know about your products and services. It is also instrumental in telling people, known or unknown, the details of your technical team members. The benefits of website building include a long list. Well, the website building is actually a great weapon of social media marketing. By turning the visitors into esteemed customers, it upgrades the number of customers. Maybe this is the reason the web platform is regarded as a productive selling tool.

Why do you want to make a professional website?

You must be initiated by a reason or a set of reasons for which you want to build a professional website. We are asking this question because the determination of primary purpose is the first thing you need to do for introducing an official website. A user should easily be able to get your point by the home page, about us page, products/services page, and the other pages. In this agenda, your job is to enable your customers to get complete information about your small business domain. Make sure; you website will not help you in getting the payments.

What is your domain name?

After you have defined the goal of your web existence, you will have to define your domain name. It must be an easy-to-remember name. If you use a critical domain name, your customer may face challenges in remembering and accessing it. However, the addition if suffix (such as.com,.in,.net or.biz.) is suggested to you at the end of selected domain name. You are also suggested to check copyrights to make sure you are not infringing on anyone else’s protected domain name for your small business. Nevertheless, you can get it from Squarespace, GoDaddy, Wix or Web.com. Choosing a web host is the next thing you are recommended to do; it will complete your domain purchase.

What are the pages of your website?

A website with a static homepage is out of trend now. In order to create a good web existence, you are supposed to make multiple pages which are dedicated to different aspects of your business. While defining the number and elements of your website pages, you should keep the primary goal in your mind. Hence, it will bring a clear result for you. It will make your job easier. The Home page should be followed by the About Us page and the Our Products (or Our Services) page should follow the About Us page. Do not forget a Contact Us page at the end of the small business website you are going to make. It should include your reception number, company email address, and physical location of your organization.

 

Why You Need Hire Software Developers

Engaging a specialist based on your project requirement is a great idea as it is one of the best means to get the work done without having to face any hassles and also avoid going through a lengthy recruitment process. If you have a business that needs to quickly augment the internal development team with highly specialized talent or complete any crucial development task without much delay, then the first thing to determine is whether your in-house programmers or designers are able to take up the project without any extra help and devote full time to it.

Since businesses are more inclined towards their core services, most of the time they are unable to handle all types of development solutions within the limited time and budget. Multiple projects often demand full control and equal contribution on the same levels and any delay in the process can hamper the entire process. The best part is to hire dedicated developers having expertise in the specific technology who can offer solutions that are customized as per the business needs.

When should you hire dedicated developers for your project?

There are few things that should be analyzed before you decide to hire dedicated developers for your projects. Here is the list below:

Technical consultant: If you are a technical consultant and want experts to be in your team to start projects, then hiring dedicated web / app developers and designers is the right choice for you.

Mobile app development company: If you have a mobile app development company and you need a dedicated android or iPhone app developer, then dedicated developers can help. Since these areas need expertise in the field, it is important to hire experts to get your task completed.

A startup company: In case you are starting up your own software development company and want a team of experts who can help you with your projects, then hiring dedicated resources often help.

Enterprise: Big enterprises, often look for skill based developers having great expertise in latest technologies and tools like recent iPhone developers or embedded software specialists.

Meet tight deadlines: If you are already working on a particular project and need some more skilled developers to meet the tight deadline, then hire dedicated developers for your project.

Some benefits of hiring dedicated software developers:

In the past few years, organizations have very well realized the benefits of offshoring and also hiring expert developers to reduce their financial obligations. The availability of quality resources ensures the successful completion of the project without any hiring and training expenditure.

Gain instant competitive advantage: For many of us, waking up in the morning and finding that all your critical development tasks were completed the previous night means peace of mind. Getting your project completed within time means that you can remain competitive in the market and enjoy the advantage.

Constant supply of expert developers: Hiring a team of dedicated developers means that you have a quick access to a pool of talented resources who can work on your project according to your needs. You will have full control of them.

Your ideas are protected: You don’t have to worry about a freelancer stealing your project or idea. Partnering with a reliable company for your software needs will protect your intellectual property that is signed by all the employees who will abide by the stricter IP laws.

Efficient management: You can get a complete picture of all your tasks and also view the billable time. This will make it easy to organize all your projects by using web based project management software.

Affordable and customizable pricing: While hiring specialists, you will also find flexible staffing and payment options for your specific business. Based on your requirements and budget, you can hire a single developer having special skills or a team that can offer you proper backup to complete the project.

Hiring dedicated developers offer immense benefit as you can enjoy full command on your develop

 

Why You Should Use WordPress Website Developer

WordPress is a hugely popular platform for small business owners and bloggers alike. Primarily because WordPress does not require payment for hosting at its basic level as well as having a user-friendly dashboard. As a small business owner, there are countless benefits for using this platform, including saving the time and expense usually associated with setting up a website for your business.

Even though it is possible, to create your own website using the free WordPress platform, it’s a daunting project to take-on, on top of the usual tasks involved in running your business. For a beginner; the learning curve is steep.

Most business owners find it saves them time, money and frustration enlisting a professional web design company to build a custom website for them using the WordPress platform. Do your business justice by increasing its potential to continue to grow and expand your online presence, with a professional designer to guarantee a seamless user experience.

But what does a professional web designer really bring to the table?

1. Customize the look, feel and functionality of your website to suit your brand

WordPress popular for its abundance of ready to use website templates, however, if want a unique brand experience for your visitors, even the templates need considerable tweaking. A developer can upgrade a basic template to suit the look and feel you want for your site. The free templates might seem like the easy option, however, I can’t even count a number of times I’ve been asked to step in a takeover from well-meaning business owners who’ve come to realize the time investment in customizing a template is significant, without the necessary the skill set.

2. Optimal and responsive website performance

Anything less than a friendly user experience will cause your hard-earned traffic to click off your site at warp speed. A professional web design and development engineer will not only help with aesthetics but also guarantee a seamless experience that will surprise and delight your site visitors. Use your designers’ experience to choose the right plugins to complement the functionality of your website without compromising performance.

3. Your website developer is your troubleshooting guru

WordPress is known for its regular updates which keep the sites safe, secure and offering the latest functionalities of your plugins. Unfortunately, sometimes plugins and updates wreak havoc with each other in the background causing issues and can even crash on your site. Save yourself the panic and headache of troubleshooting issues as they arise.

4. A professional website development company will have SEO options to suit your budget

You want your content to get picked by the major search engines, business directories and blogging platforms offering do-follow backlinks that are SEO compliant and work to attract targeted traffic to your site.

In addition to this, professional SEO services offer keyword research, heading creation, sitemap creation, URL generations, Google Webmaster, Bing Website Master and Google Analytics creation. Some services will also include Robots.txt generation, meta tag generation, image alter tags and check your websites crawl errors.

5. Create and support a responsive website on all devices

WordPress is our first choice for building small business websites because making it easy to design a responsive and mobile friendly website on. When you add content like images, videos, links and other feeds, you want them responsive on all devices too.

A professionally designed and developed website gives your business a competitive edge.

Collectively the Team at The Goodlife Biz have worked with numerous organizations to connect and promote brands into the digital community.

Our clients ranged from small business owners through to leading brands, who chose us to help with their Website Development, Graphic Design, SEO & Digital Branding; assisting them consistently grow their brand, attract more qualified leads and convert them into sales through the delivery of custom marketing strategies.

 

Tips About Financial Website

Project managing and investing in a new website build can be a big ask for a financial organization. Even if you have dedicated marketing staff, it can be difficult to persuade internal stakeholders that a new site is necessary. Whenever you broach the topic of a new site, you may receive pushback comments like: “What’s wrong with the old one?”

“OKAY” is not the label you want to attach to your website. It should be your organization’s demand-generation machine, producing a healthy flow of inbound leads for sales teams to qualify and follow up on.

Keep reading to learn the four key areas of a typical financial services website, and why they are often ripe for investment and improvement.

#1. Mobile-Friendly or Responsive Design

It’s no secret that numbers of smartphone user have been steadily rising. In 2017, the number of smartphone users is set to reach 222.9 million well over two-thirds of the total population. So, if your company is still using a site template that is not mobile-friendly nor responsive, there is no question that you will be losing potential customers and existing customers who drop onto your site via their mobile device.

There are two options to solve this problem. The first is to have your web designer create a separate mobile-friendly website at m.yourdomain.com. The second, generally preferred option, is to use a “responsive” template and layout.

“Responsive” simply means your website’s pages will auto-size to whatever screen dimensions the device they are being viewed on. Your site will look great on all kinds of mobiles and tablets without doing any extra work customizing your site specifically for mobile.

You don’t want to lose prospects simply because they can’t access a full version of your site on their mobile device, and, with responsive design, you don’t need to.

#2. Modern Navigation

Your current website may follow the “old-school” layout of a nav bar across the top pointing off to the main sections of your site, possibly with subpages linked underneath. This type of layout works. Users can find the information they are looking for in a few clicks. You may want to make your navigation more dramatic, however, and take extra steps to minimize the number of clicks and “wrong turns” the user may make to find what they are looking for.

Consider, for example, dividing your home page up visually – with three main blocks or graphics across the home page. The entire “tile” or “slide,” if you are using a carousel, links off to that section of the site.

Once there, you can use calls-to-action (CTAs) to direct people to where YOU want them to go. For example, your goal might be to have visitors fill in a lead generation form, subscribe to your blog, or get a quote.

If you are using a responsive site, users can keep scrolling down and “unfolding” more visually-pleasing, relevant information as they go. There doesn’t have to be a fixed cut off to the bottom of the site, as with older designs.

A search bar at the top right-hand corner of your site is a great idea. Note that this area is also the perfect place to add a CTA too. A good CTA might be: “Call today for a free consultation 1-800-YOUR-PHONE.”

Try to look at your site as though you are a new visitor. Being honest with yourself, how easy is it to reach the information you need?

Even better, invite someone to test the site. Set him or her a task and then watch how they approach it. Do they find the information they need? If the answer is “no,” it’s time to speak to a user experience (UX) expert.

#3. Links to Social Media

When you make a new connection, do you find yourself flicking down their LinkedIn or Instagram feeds to get a twenty-second snapshot of who they are? Your clients and potential clients do the same when they are evaluating your brand. They are trying to gauge if your brand resonates with them. They want to know if you have similar values to them, and of course, if you are trustworthy and legitimate.

If your social profile links are hard to find – or if you haven’t included all of them – put them in a more prominent position on your homepage and throughout your site. You may feel that social links are a distraction because they take your traffic and give it to distracting sites, such as Facebook. Every additional “like” or “favorite”, however, adds to your credibility via social proof. If your business is linked with someone on a social network, you are then able to engage with them and generate valuable interaction and feedback.

Also, you can mitigate the risk of losing a potential client due to them navigating away from your page, by putting what is called a “wrapper” at the top.

The wrapper is a banner with your branding that hides the address bar of the browser window. When it is clicked, it diverts the user back to the page on your site where they previously left off. Social media companies like Bebee have found this to be an effective way to stop users exiting the site sooner than they would have if they hadn’t been distracted by opening a link in a new window.

Your goal is to keep users on your website as long as possible. The more engaged your audience, the longer they will stay, and the longer you have to convert them to a lead.

#4. Customer-Focused Content

A mistake some financial organizations make with their websites is not creating enough customer-focused content. Creating “buyer personas” is a useful way to categorize types of queries. Then, create content to match your personas or “ideal buyers.”

For example, “Refinance Ruth” may be looking for information relating to refinancing her home. “Equity Release Eddie” may be looking to take out equity in his home through a release plan. Ensuring you have high-quality, easy-to-access content on your site that addresses each type of user, and answers their questions with great content, is key to securing trust and credibility with your prospective customers.

If a visitor doesn’t get a sense that you have invested in the look, the feel, or the content of your website, they will click back to Google’s search results and head to your competitor.

Financial businesses are often accused of being out of touch with modern times. By investing and updating your website, you will not only be keeping your demand-generation machine in efficient, working order, but you’ll also be demonstrating your integrity, adaptability, and readiness for the future.