Tips About Financial Website

Project managing and investing in a new website build can be a big ask for a financial organization. Even if you have dedicated marketing staff, it can be difficult to persuade internal stakeholders that a new site is necessary. Whenever you broach the topic of a new site, you may receive pushback comments like: “What’s wrong with the old one?”

“OKAY” is not the label you want to attach to your website. It should be your organization’s demand-generation machine, producing a healthy flow of inbound leads for sales teams to qualify and follow up on.

Keep reading to learn the four key areas of a typical financial services website, and why they are often ripe for investment and improvement.

#1. Mobile-Friendly or Responsive Design

It’s no secret that numbers of smartphone user have been steadily rising. In 2017, the number of smartphone users is set to reach 222.9 million well over two-thirds of the total population. So, if your company is still using a site template that is not mobile-friendly nor responsive, there is no question that you will be losing potential customers and existing customers who drop onto your site via their mobile device.

There are two options to solve this problem. The first is to have your web designer create a separate mobile-friendly website at m.yourdomain.com. The second, generally preferred option, is to use a “responsive” template and layout.

“Responsive” simply means your website’s pages will auto-size to whatever screen dimensions the device they are being viewed on. Your site will look great on all kinds of mobiles and tablets without doing any extra work customizing your site specifically for mobile.

You don’t want to lose prospects simply because they can’t access a full version of your site on their mobile device, and, with responsive design, you don’t need to.

#2. Modern Navigation

Your current website may follow the “old-school” layout of a nav bar across the top pointing off to the main sections of your site, possibly with subpages linked underneath. This type of layout works. Users can find the information they are looking for in a few clicks. You may want to make your navigation more dramatic, however, and take extra steps to minimize the number of clicks and “wrong turns” the user may make to find what they are looking for.

Consider, for example, dividing your home page up visually – with three main blocks or graphics across the home page. The entire “tile” or “slide,” if you are using a carousel, links off to that section of the site.

Once there, you can use calls-to-action (CTAs) to direct people to where YOU want them to go. For example, your goal might be to have visitors fill in a lead generation form, subscribe to your blog, or get a quote.

If you are using a responsive site, users can keep scrolling down and “unfolding” more visually-pleasing, relevant information as they go. There doesn’t have to be a fixed cut off to the bottom of the site, as with older designs.

A search bar at the top right-hand corner of your site is a great idea. Note that this area is also the perfect place to add a CTA too. A good CTA might be: “Call today for a free consultation 1-800-YOUR-PHONE.”

Try to look at your site as though you are a new visitor. Being honest with yourself, how easy is it to reach the information you need?

Even better, invite someone to test the site. Set him or her a task and then watch how they approach it. Do they find the information they need? If the answer is “no,” it’s time to speak to a user experience (UX) expert.

#3. Links to Social Media

When you make a new connection, do you find yourself flicking down their LinkedIn or Instagram feeds to get a twenty-second snapshot of who they are? Your clients and potential clients do the same when they are evaluating your brand. They are trying to gauge if your brand resonates with them. They want to know if you have similar values to them, and of course, if you are trustworthy and legitimate.

If your social profile links are hard to find – or if you haven’t included all of them – put them in a more prominent position on your homepage and throughout your site. You may feel that social links are a distraction because they take your traffic and give it to distracting sites, such as Facebook. Every additional “like” or “favorite”, however, adds to your credibility via social proof. If your business is linked with someone on a social network, you are then able to engage with them and generate valuable interaction and feedback.

Also, you can mitigate the risk of losing a potential client due to them navigating away from your page, by putting what is called a “wrapper” at the top.

The wrapper is a banner with your branding that hides the address bar of the browser window. When it is clicked, it diverts the user back to the page on your site where they previously left off. Social media companies like Bebee have found this to be an effective way to stop users exiting the site sooner than they would have if they hadn’t been distracted by opening a link in a new window.

Your goal is to keep users on your website as long as possible. The more engaged your audience, the longer they will stay, and the longer you have to convert them to a lead.

#4. Customer-Focused Content

A mistake some financial organizations make with their websites is not creating enough customer-focused content. Creating “buyer personas” is a useful way to categorize types of queries. Then, create content to match your personas or “ideal buyers.”

For example, “Refinance Ruth” may be looking for information relating to refinancing her home. “Equity Release Eddie” may be looking to take out equity in his home through a release plan. Ensuring you have high-quality, easy-to-access content on your site that addresses each type of user, and answers their questions with great content, is key to securing trust and credibility with your prospective customers.

If a visitor doesn’t get a sense that you have invested in the look, the feel, or the content of your website, they will click back to Google’s search results and head to your competitor.

Financial businesses are often accused of being out of touch with modern times. By investing and updating your website, you will not only be keeping your demand-generation machine in efficient, working order, but you’ll also be demonstrating your integrity, adaptability, and readiness for the future.

 

Tips For Your Website

Are you ready for your first business website but don’t know how to get started? Having a professional website is important for pretty much every new business. But getting started can seem intimidating for those who have never had their own website before. Below are tips for a Small business website.

DOMAIN NAME:
Choose your Small business website domain carefully. Domain name should be easy to remember for your customer.

LOGO AND TAGLINE:

Your logo must be unique and clean. Because it representing your business. Tagline should represent what your business does.

CALL TO ACTION BUTTON:
You should treat your website as a salesman; its job is to generate leads for your business. The only way it can do that is if it has a strong and visible call to action (CTA) on it. The best CTAs are incentives that give the potential lead a reason to take the next step and buy what you sell.

CONTACT INFORMATION:
It is vital that you include important contact information on your website. This includes your location (with a map), phone number, email address, and/or contact form. It’s also a good idea to have information that pertains specifically to your business such as your hours of operation, social media pages, and other locations.

A PICTURE IS WORTH A THOUSAND WORDS:
A great website (the kind that generates the most leads) uses both content and media (such as pictures and video) to tell your business’s story. A lot of Small business website get the content aspect right but miss out on the media part, which is just as important. A picture can sell your service much better than anything you write.

MOBILE RESPONSIVE AND HAVING QUICK LOADING TIME:
When it comes to the technical side of building the website, you don’t need a lot. That said, you do need to ensure that the Professional web design company you choose builds it to be mobile responsive and load in under three seconds.

BREAD CRUMB NAVIGATION:
Breadcrumbs are navigational aids placed on top of the body content of a web page. Their subtle presence allows visitors to quickly refer to the links that come with breadcrumbs to bail them back to the homepage, or parent category of the current page. In terms of user experience, it’s a good guide as it’s prominently placed, yet not too obtrusive so as to steal someone’s attention.

PROFESSIONAL CODING:
It’s true that you can create your own website. In fact, there are many free tools that may help company owners at the early business stage. It’s important, however, that you make sure that your website is well put-together. That means making sure that your images are loading correcting, your videos are working, and your contact form is actually redirecting to you. It’s perfectly fine if you know how to do these things, but if you don’t, ask for help from a professional. It will be worth your time and money to have your site be the very best. Otherwise, people will see errors on your page and become disinterested.

TESTIMONIAL AND REVIEWS:
One of the best ways for people to get to know you is to read reviews and testimonials from your clients. Reading about good experiences from your current or previous clients can go a long way in convincing others to give your products and/or services a try.

BLOG PAGE:
It Important To Have A Blog On Your Small business website. Because:

  • It adds value to your website.
  • the social nature of a blog encourages user interaction and keeps them engaged.
  • It positions you as an expert in your field.
  • It provides additional entry points to your website for organic traffic
  • You get to plug your own products and services to your loyal readers.
  • It gives you bargaining power/leverage in your industry.

 

Using Catalyst For Your Ecommerce

There’s no assurity of success in eCommerce without Call-to-Action or CTAs. Everything, from conversions, to profit-making, rely on the CTAs because when strategically placed they guide the visitors in their buying process. In other words, one thing that directly influences conversions in a site is the CTA. It intentionally grabs the attention of the visitor for which putting the buttons in prominent areas on the key landing pages is essential.

However, if you think that putting Call-to-Action buttons that are eye-grabbing or bright coloured and promptly noticed will be fine, then you might be wrong. A strategic or effective CTA needs many fundamental elements. There’s a proper way of executing them. Here’s a guide on how you should place your CTAs so that each one of them is compelling and valid enough to seize audiences and boost conversions.

Design of buttons

Standard designs concepts are no more applicable on the CTAs like bright colours, bold fonts, or large-sized buttons. In fact, they should blend well with theme and design of the pages and must have the touch of the brand colours. Combining the site’s core design elements to devise a contrasting CTA button will help it make an instant impact on visitors.

Action-focused

To keep the CTA action focused, you need to give clear, attractive and jargon-free language for instructions to show simple actions like buy now, register, checkout, view more or simply ‘Start”. Thus, all you need is a balance between creativity and simplicity.

Communicate urgency

Try to incorporate an element of urgency in your CTA as it is one of the great ways to keep all the audience focused and persuade them to take the action immediately. Arrest their attention with catchy slogans like “Stocks are running out”, “Hurry! Limited offer”. This lets the customers understand that they need to take prompt action or else the offer will run out.

Provide a Commitment

Online buyers hate getting tricked on an online and feel deceived when a click results to something else than they expected. Thus, you should keep your CTAs informational and assure that it tells them about what they will get on clicking.

Conversion driving actions

To make your CTA most effective, you need a plan of action to convert visitors to leads. Its henceforth crucial to associate each of the CTA with a particular phase of your sales cycle with a particular offer. This is preferred because CTAs that focus on later-conversions can benefit the eCommerce owners from a dedicated landing page with very minimal abandonment. Instances of such later-conversion CTAs are Newsletter subscriptions or premium membership.

The key takeaway is that, neglecting CTA is a blunt mistake for your online business and cost you tremendously. While the first thing about your Call-to-Action buttons is the designing which should be made as captivating as possible, you should also remember these prior approaches to make them more prompt and fruitful.